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more about the ETAF-amazon association and its benefits

The ETAF-Amazon Collection is the assembly of art-related works ETAF recommends to its visitors and that are also available for purchase at Amazon through the Association.

Benefits of the collection and how to get them

The benefits of the Collection accrue to you, the arts, and to ETAF.

You benefit...

...when you use the ETAF-Amazon Association to purchase arts-related materials or other goods. You help yourself while you help the arts.

  • Since prices for arts goods acquired this way are comparatively low, you stretch your dollars.
  • It can be easier to find and buy high quality materials at reasonable prices.
  • You receive convenient, rapid access to a huge inventory of fine arts materials.
  • Shopping on the Internet saves you valuable time and energy.
  • When you pay less to acquire items, your dollars buy more. Your collection grows larger, faster.
  • ETAF and Amazon each provide supplementary information about the items in this program, including critical reviews and comments. You can use this information to help you decide on the right items for your specific wants, needs, and pocketbook; you zero in quickly and efficiently on the right arts-related products for you.
  • You have the satisfaction of knowing that you have helped advance the arts (see below).

ETAF and the arts benefit...

...through this association ETAF helps art enthusiasts, art lovers, and anyone interested in the arts:

  • We feel that the Collection helps promote the arts by improving and facilitating the arts acquisition process and by helping ensure that nothing but the best reaches the buying public.
  • Not all the arts-related items you will find at Amazon are part of the ETAF-Amazon Collection. To be selected for the collection by ETAF, an item has to be superior in some way, better or more appropriate than other available options, at a cost commensurate with its value.
  • A small part of every purchase you make is returned to ETAF at no extra cost to you (see below), ETAF uses a significant portion of this return to keep this web site going. The number or amount of your purchases may be small, but when enough people buy enough items, your repeat purchases and those from other buyers add up. The total amount returned to ETAF constitutes a significant portion of the revenues that keep Electricka going. Since we do our best to promote the arts, anything that keeps this web site going becomes an indirect contribution to the arts.
  • Virtually every item Amazon offers for sale is within the scope of this program. Your purchases don't have to be arts-related to count toward helping ETAF help the arts.

about your donation to the arts

At no cost to you, this affiliation returns to ETAF a small amount of the purchase price of every item you buy. We consider this amount a donation to the arts because funds that help us help you help others. (Sorry, since a portion of these funds go to DCI, ETAF's parent company, which is a for-profit corporation, this kind of a donation is not tax-deductible).

what each party contributes

The ETAF-Amazon Association is a synergistic combination of ETAF's strengths in the arts and Amazon's strengths as a supplier of arts-related materials and other goods. Since each organization contributes its specific strengths to the collaboration, the winners are Electricka's visitors and the arts.

ETAF

ETAF is dedicated to the arts and to quality in the arts. It's primary objective in participating in the Association is to assist Electricka's visitors while advancing the arts.

  • ETAF offers objective arts-related facts and honest opinions about the best creative artists, titles, performances, and many other aspects of the arts. Many of these can be acquired, for example books or music CDs; many other items are not available because they are no longer published or sold, or for many other reasons. You can easily recognize this kind of evaluation because it's usually printed under the title ETAF recommends.
  • ETAF only recommends only what it believes to be arts items worthy of acquisition without regard to where you may acquire them, and regardless of whether you can acquire them through Amazon. Indeed, many of the items that ETAF recommends are not sold by Amazon at all.
  • ETAF recommends inexpensive versions of an item when they are available and of high quality. For example, ETAF will consistently recommend inexpensive editions of a book that may be as good or better than their more expensive counterparts.
  • ETAF sometimes recommends what it feels are the best alternative versions of an item, for example, the best translations for a book, the best performances for a recording.

Amazon

Amazon is a large, strong, independent, efficient, and service-oriented. When you but from Amazon you receive the customary benefits that accrue from purchasing arts-related or other non-arts-related goods through this kind of retailer. In addition:

  • Amazon offers its own reviews from suppliers and from Amazon visitors that are independent of ETAF recommendations.
  • Amazon provides information on items such as publication status, availability, and shipping.
  • Amazon provides an online vehicle for you to acquire items easily and at comparatively low cost.
  • Amazon takes care of all searching, sales processing, delivery, merchandise return, and follow-up after the sale.
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This web site and its contents are copyrighted by Decision Consulting Incorporated (DCI). All rights reserved.
You may reproduce this page for your personal use or for non-commercial distribution. All copies must include this copyright statement.
Additional copyright and trademark notices